Consent Duration

Different regions across the globe now have different requirements and recommendations when it comes to the duration of trackers like cookies. As an example, Germany now recommends 6 months as the duration for cookies. This setting enables our customers to easily configure this on a per region basis. The default is 12 months, but adjustments that are made per region will be automatically synced for each user in a given region. Once the duration has expired, the user will be prompted to re-consent. As part of this change we also implemented the following changes to these other consent duration settings in the Admin UI:

• Updated the maximum consent duration for Consent Types to 60 months.

• Updating the maximum data retention for Data Systems to 120 months.