Google Consent Mode V2

Google Consent Mode (GCM) V2 allows websites to adjust how and when data is shared with Google based on user consent collected via the Concord Consent Banner & Privacy Center.‍

Our simplified setup integrates with Google in the following ways:

• The GCM integration allows for a few different options that determine how and when Google tags are allowed and what data is shared with them and when.

• Regardless of the chosen GCM Mode (Basic vs. Advanced modes are discussed in more detail below), when enabled and once consent is granted, Concord automatically shares the user's consent preferences with Google, which changes the behavior of Google services based on these preferences. This works with both Google Tag (gtag) and Google Tag Manager (GTM) implementations.

• A new Google Tag Manager community template has been approved by Google and released via their Community Template Gallery. That template can be found here.‍

Feature highlights include:

• Google Consent Mode V2 toggle on the Consent Settings configuration form which allows you to select one of the following configuration settings: Disabled, Basic, or Advanced.

  • Disabled: Concord functions normally, blocking any Google tags until consent is received based on your standard consent and tracker settings. After user consent is received, no consent data is synced with Google.

  • Basic Consent Mode: Basic Consent Mode offers a simplified privacy friendly option to sync data with Google. Google tags remain inactive until the user interacts with the consent banner. Once users consent, Google tags are enabled, consent data is synced, and Google begins collecting data based on the user’s consent settings. Without consent, no data is sent to Google, and Google Ads relies on a general conversion model.

  • Advanced Consent Mode: Advanced Consent Mode offers a more robust option that shares additional data with Google prior to consent. Google tags load immediately and while waiting for user consent, a minimal amount of cookieless measurement data is sent to Google to allow for more accurate conversion modeling. Once consent is granted, full measurement data is then sent to Google based on each user’s consent settings.‍‍

• Show or hide the Google Privacy Policy link on Concord’s Consent Banner based on your GCB V2 configuration mode. This is required by Google.‍‍

• Updates to the Deployment → Integrations → Embed Concord section to include Google Tag Manager integration instructions.

• Realtime notification that Google Consent Mode V2 is disabled or in Basic or Advanced mode on your website.

• Ability to easily configure Google Consent Mode V2 for a given region and automatic syncing of settings.

• Google approved Tag Manager template for Concord (link above).‍‍

For more information on Google Consent Mode V2, visit Concord’s Help Center article or Google’s About Consent Mode document.‍